This is a book that has simultaneously made an enormous impact in the fields of both psychology and economics. The research it covers helped earn co-author Kahneman a Noble prize.
Why is there more chance we’ll believe something if it’s in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking.
This iconic book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical).
Let Richard and Tom guide you in 52 minutes through this book.